Beyonce Partnering with Adidas for Ivy Park Relaunch
Source: Kevin Mazur / Getty
Beyonce is now a proud member of the Adidas family.
The sportswear brand, which also has a partnership with Kanye West, will work with the singer to create both performance and lifestyle products. They’ll also help Bey relaunch her Ivy Park athleisure brand.
Source: Stuart C. Wilson / Getty
This move is part of Adidas’ latest push to attract more female customers. No word on the financial details of the deal.
Source: Reuters
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